Wild Card
From Ads to Memes: How Brands Use Internet Culture as a Media Campaign Strategy Meme marketing has become one of the most recognizable strategies in modern publicity and media campaigns. As social media platforms continue to dominate communication and advertising, brands have shifted away from relying solely on traditional promotional methods and instead begun using internet humor, memes, and online trends to connect with audiences. Unlike traditional advertisements, meme marketing is designed to feel informal, relatable, and culturally aware. This approach allows companies to engage directly with users in the digital spaces where younger audiences spend most of their time. Brands such as Netflix , Ryanair , and Wendy's have become especially known for using meme marketing as part of larger media campaign strategies. While these campaigns often increase visibility and audience engagement, they also reveal how modern publicity has become increasingly dependent on internet culture ...
